Showing posts with label culture. Show all posts
Showing posts with label culture. Show all posts

Sunday, 21 September 2014

Public relations in media and cultural contexts

The public sphere has been a discursive arena where members of the public have come together on a common platform, time and again, to discuss and debate matters of public importance and to find viable solutions to such issues. It is often through the public sphere that material public opinion has been communicated to the public authority; on the basis of which public policy has been shaped.
However, there is another angle to the arena of public sphere; this idea is determined by the play of public relations in the public sphere. As is already known, Public Relations is a set of communication and activities an entity (usually an organisation or government) undertakes to communicate a desired image of itself among its target public. With the increasing influence of media as a source of information in the society, it is becoming increasingly common for members of the public sphere to use the information disseminated by the media to determine issues or base arguments on. Therefore it can be rightfully concluded that more than often, public opinion may be shaped by the information received from the various media.
It is often debated and argued, about who really wields the power in terms of ultimate opinion formulation. Since, it is quite evident in the modern context that policy maker or the promoter itself can get the public response moulded in favour by means of a cleverly articulated public relations communication, disseminated by a media popular among the target public sphere.
 This learning about the role of public relations in the public sphere can be applied to the study of consumerism and its various avatars like promotionalism, celebrity culture and conspicuous consumption.
Of late, it has been noted that marketers are promoting the use of certain products by opportunistically capitalising on the consumer characteristic to emulate consumption patterns of popular public figures.
This demonstration effect has been reached by the portrayal of certain products/services as being of such value so as to uplift the status of its consumer in his immediate society. The prospective consumer is made to imagine the benefits of consumption; he/she makes the final purchase decision on the basis of this imagination. Often the public relations department ropes in celebrities for its media campaigns, in order to communicate the idea that one can achieve the status as that of the celebrity in question by consuming the products/services campaigned for.
Consider for example the case of Gucci accessories. The brand relies on promotion by celebrity figures such as models and actors to disseminate the thought that Gucci bags command prestige and make a fashion statement, among its target audience.  
The marketers already know that the consumer’s capacity to have desires is consistent and unlimited. The consumer is capable to ‘want’ and ‘need’ novel products as they hit the shelf. The only key component that would determine their buying decision will be the creation of a need for that product. This PR expert know, can be done easily by moulding a positive public opinion for the product by disseminating strategic information among the target public sphere.

An ethnographic study related to consumption
In this paper two acts of consumption have been analysed in context of themes presented in the class.
The first article of consumption in question is a pair of training shoes from the brand PUMA. The two dynamics that influenced the buying and consumption decision in context of this article are the influence of celebrity culture and cultural intermediaries.
Usain Bolt completed the historic 100 metre sprint at the Beijing Olympics wearing PUMA shoes. It is often joked that the shoes carried him to the gold. Since then, the shoes have been portrayed as an integral part of the lifestyles and training regimes of celebrity sportsmen and sportswomen.
While making a decision to buy the trainers I had this passing thought of being able to train just like any professional. A devoted fitness freak as I am, the trainers seem to be the perfect equipment that I need for a training regimen. I often feel that the association of PUMA with a lot of celebrity sport stars has made it easier for any consumer like me to assimilate the importance of PUMA shoes in any professional endeavours to physical training and exercising.
Another factor that could have influenced the consumption decision was the salesman’s stress on how easy it is to clean the trainers. Designers (the cultural intermediaries in this context) have kept in mind the pace of life of the potential customer; hence, colors which do not show dirt and materials which are easily cleanable and breathable are used in construction. A very important aspect of the consumer’s lifestyle and culture has been considered while producing the product.
The second article of consumption is a can of diet coke. The themes discussed in this context are, theories of consumer behaviour and Public relations and charity.
The drink in question was purchased as an act to quench thirst. However, various other alternatives were available on the shopping counter so I can safely state that there had been specific reasons to back the purchase of this specific brand, Coca Cola.
Coke is considered as the oldest soft/fizz drink in the world; its earliest use was as a medicine and currently Coke is being promoted as a drink that brings people together. All these references to the brand in popular culture make me realise that consuming coke is safe (especially diet coke) and is socially acceptable too. Hence I choose coke over other soft drink options available in the market.
I would also like to discuss the play of marginal utility derived from an act of consumption. When the can of coke was purchased, I was extremely thirsty. However just after three sips of the drink, I started to think that I could have waited a few minutes until I reach my apartment and could then have a drink from the refrigerator. By the time the can finished, I was already pondering about the adverse effect of this consumption on my training schedule. Thus, the marginal utility derived from the drink (to quench thirst) decreased with every sip of it that I had.
Concluding from the above examples; an effort has been made to link the various themes and theories of consumer behaviours to actual acts of consumption.


Representing Australia

Introduction
Australians have spent over a century debating their national identity and still no consensus has been reached. National identity is more or less a function of people’s assessment of themselves; it is influenced by the cultural, political and economic influences of the time – and is often a romantic, exaggerated and often narcissist thought about oneself.
This essay aims to study the various representations of being Australian. The study will cover an array of films, texts and commentaries that will bring out the essence of Australian national identity and will endeavour to trace the relation between the identities in context of the times they were perceived in.
Historical Background
The earliest perceptions of national identity were that of a ‘bushman’. The bushman image was perceived to be one of a practical and inventive spirit, well mannered, industrious if need be, leisurely, often swearing, gambling, drinking and ever helpful to mates. However this image strictly represented the Anglo working class male. The identity then, totally discounted representing the females or even the very natives of the land – the Aborigines.
 Racial discrimination and total assimilation of an ethnic group (believed to be of an inferior status from that of the white settlers) were the ideas then. The ‘Immigration restriction act’ and ‘The White Australia’ policy were among the many tools to convey the idea of the superiority of the white settlers and this reflected in the many films and texts of that era.
 Consider the era of 1950s and 1970s; Aboriginal exclusion was promoted in cultural mediums such as movies, where members of the ethnic group were often portrayed as victims, alcoholics, fringes and slum dwellers.
In the movie Jedda (1955), the central characters of Jedda and Marbuk are ultimately destroyed in the end. Marbuk being the ‘paramour’ who seduces Jedda; and it is for the ‘moral weakness’ in Jedda and his race that he must be eliminated. Jedda is made to represent the story of a race which is destined to be eliminated due to its presumed ‘inherent weaknesses’ or failings.
The negative or pessimist view attached to the Aboriginal group in cultural representations of the time was deeply set in the policy making and attitude of the government as well as powerful citizens (whites) of that time. The idea was to promote total assimilation of the members of the ethnic group or the total elimination of the aboriginal culture since the white man’s western thought was held to be superior.
A similar thought is portrayed in the movie Walkabout (1971). The aboriginal boy in the movie commits suicide – this is perceived as a natural ending; since the aboriginal culture was presumed as a ‘dying one’ and the boy being representative of the culture had to suffer a related fate. The boy is portrayed as a ‘fragile’ being that is unable to cope up with the ‘outside’ world. Ironically the outside world in question is the aboriginal homeland itself (now under the reins of the white settlers).
In the movie Walkabout, the Aboriginal culture is portrayed through stark landscapes, which are natural and uncomplicated. These settings are presented as the boy’s homeland and his skills and knowledge in the landscape was representative of the aboriginal way of life. However, such a representation was perceived by urban audiences as too simple and remote from their ‘civilised’ white lifestyle. Thus exclusion of Aborigines from national identity was easily promoted signifying the white way of life and its superiority; the result of expectations, from an audience which was not interested in witnessing the triumph of an indigenous culture (Aboriginal) over a non-indigenous (White settlers) one.
Current scenario
As can be deduced from the previous section, Australian society has gone through a lot of hardships in a short space of time to evolve into its current ‘refined’ state. Over the period of the last century, the Australian land has seen human right violations, cultural conflicts and rapid economic growth among other parameters, which have shaped the society to its current form and operational level. This dynamism in Australian society over the years has required (and has almost determined) a need for a national identity to help citizens retain their uniqueness from the outside world as well as to help them find a common ground to relate with a fellow Australian in an ever changing national setting. In this section we discuss the parameters determining the representations of ‘being Australian’ in the modern context.
1.       Physical Appearance and Image Gone are the days when the typical Australian to the world meant an athletic, easy going, slow talking, blonde Aussie, tanned by the sun due to his adventures on the surf, beach or the outdoors. As with any developed nation, Australia too has undergone technological and economic development; which has obviously influenced choices in terms of food and leisure for the average Australian. Change in dietary habits with preference to junk food has increased the case of obesity in a large part of the population. Similarly leisure habits such as video games or internet surfing have also influenced the general health and well being of a once athletic Australian. Also, the economic development has come at a cost of being hard working and industrious. This in term has cut away a chunk of the leisure time that one used to have in the older days.
It is to be noted that, Australia in the recent times, is a cultural melting pot; with a variety of international cultures living side by side in shared neighbourhoods. The Australian society currently harbours cultures such as that of Middle East, India, South East Asia and its own native Aboriginal population among others. Therefore, the modern Australian may not be the Anglo blonde guy but could be a mongoloid or a native of Middle East. A true physical representation of an Australian in the modern context would be a multi cultural mix.

2.       Opportunism as a trait is deep rooted in the Australian identity. To determine the true national identity it would be wrong to consider the native culture or the post colonial colonies of convicts and free settlers, in isolation. The Australian society has gone through transition from one type to another in a short period. However, a common trait among all these phases was the spirit of opportunism and seeking out; and this remains true even today.
The free settlers came to Australia to seek a better life from that offered in Britain; The bushrangers that came in during the Gold rush – rebelled against authority and lived a life of crime; then came the European settlers to avoid the perils of war and poverty in Europe; and even the millions of refugees and immigrants that make it to this nation on boats (even to this day) in search of a better life, hold on to the central idea of opportunity and that of finding something better in this land. The ‘Australian’ over the ages has been a kind that believes in facing challenges and takes risks to work towards making things better.

3.       Mateship as a quality came to the forefront during the wars, observed in the unusual and deep bonding between soldiers. It has since been observed during various calamities faced by the nation. Australians have always come forward in adversities and have showed unusual heroism in the face of danger, helping one another. The Black Saturday bushfires and Queensland floods hold testimony to the mateship quality of the Australian citizens, when they came forward to help a fellow in tough times.
However the mateship is not strictly restricted to heroism but, is also seen in the humor and easy going nature of the average Australian who easily gels with another Australian, presenting the qualities of tolerance and acceptance towards all.

4.       Acceptance One of the core philosophies of being an Australian is that of acceptance. The cultural scenario of the land is changing rapidly. What was once a landscape harbouring the Aborigines and the White settlers, is fast becoming a cultural melting pot encompassing cultures as diverse as the Chinese, Malays, Indians and Middle Eastern among others. An average Australian today, attends Indian food fests, Diwali gatherings, Celebrates Chinese new year, or even attends Islamic weddings. We at times dance to tunes we don’t understand and respect traditions we don’t understand but comply because they are important to someone else (from a different cultural/ethnic background). These qualities of acceptance and mutual respect have shaped the dynamics of the society of a modern Australia. Hence, it would not be wrong to conclude that acceptance has stood to be a chief characteristic of being an Australian.
Conclusion
In this essay we have studied the various factors that have determined the representations of being an Australian. The Australian society has shaped from that consisting of Native Aborigines to White Settlers to finally becoming a cultural melting pot. This change has taken place in a short span of time resulting in alteration of national identity through phases in this period.
The present day Australian identity has evolved from the need of maintaining harmony in a culturally diverse society hence, the need was felt to do away with the old representation of an identity that majorly related to the Anglo bushman and establish a more accommodating, all including image of the modern Australian, in order to establish a progressive and egalitarian society, and restoring the status quo.     



References
1.       The Australian Legend. Russell Ward. 1958 (reprint 2003)
2.       Movie Jedda. Director and Producer: Charles Chauvel, Screenplay: Charles Chauvel and Elsa Chauvel, 1955.
3.       Walkabout. Director: Nicholas Roeg, Producer: Si Litvinoff, Screenplay: Edward Bond, Based on the novel by James Vance Marshall, 1971.  
4.       Malcolm Collier, ‘Approaches to Analysis in Visual Anthropology’ in T. Van Leeuwen & C. Jewitt (eds.) Handbook of Visual Analysis (London: Sage Publications, 2002).

5.       Ian Bryson, Bringing to Light: A History of Ethnographic Filmmaking at the Australian Institute of Aboriginal and Torres Strait Islander Studies (Canberra: Aboriginal Studies Press, 2000) 99.



Assignment Brief:
Subject: Representing Australia 

Words: 1500

Date hand to customer: 11/02/2013

Assignment Style: Research Essay

Requirements:

 - analyse a range of representations of Being Australian, and the debates associated with these 

representations

- discuss at least three texts (two should be literary or film texts)

- work with the critical, theoretical and historical ideas about being Australian developed during the 

unit. This involves discussing scholarly articles on representations of Australia.

You must include a bibliography of the critical, theoretical and historical sources consulted across 

the trimester. (It is important to start developing this bibliography from your first assignment

onwards).

You may incorporate passages of your own creative writing into the discussion of the topic.

Don't forget to append a copy of your four online postings.

References: 

At least 5 references in Harvard Style

-

Part of the reputation held by Japan in the Post-War period was for an emphasis on punctuality, accuracy, of doing things right for their own sake – the scene in the 1960s film You Only Live Twice, in which James Bond was gently chided for being 2 1⁄2 minutes early for a meeting (and no doubt he would have been politely lambasted had he been 2 1⁄2 minutes late) is emblematic of the Western faith in this reputation. As with so many other features of Japan’s Post-War society and miracle economy, it has been assumed that this virtuous obsession with accuracy has cultural origins. If true, cultural mores of precision, punctuality and accuracy are obviously invaluable characteristics in an industrial hi-tech age. Yet, as is so often the case in analysis of East Asian political economy, these characteristics could also be argued to be rational responses to late industrialisation, with the need to catch up technologically in the face of competition with already developed economies, and the scarcity of resources with which to compete with them. To what extent can mores such as precision and punctuality be found in pre- industrial Japan, in the Tokugawa period or before (going as far back as Nara and Heian)? To what extent should we move away from a cultural explanation towards one based on the pressures of late industrialisation?

The purpose of this essay is to study the origin of certain characteristics of the Japanese society. Values such as punctuality and precision in the Japanese work culture are often debated to have varied roots. While some argue that these stem from the cultural history of Japan; a large section believes that such values have made home in the Japanese society, due to the compulsions of rapid industrialisation, which has given Japan almost a miracle economy status in the eyes of the world.
Various indicators of social belief and value systems however, present a rather confusing thought process when it comes to following ideologies such as precision and punctuality, in the average daily life of a Japanese citizen. In this paper, it is aimed to sort out this confusion and trace the roots of Japanese ideologies. This is attempted by analysing the influence of culture and industrialisation separately.
Under cultural indicators of origins of Japanese characteristic qualities, we first study the role of the Samurai as a primary contributor of discipline, precision and orderliness.
Japan had been in a state of turmoil since time unknown, even until the world war. It had been a group of warring states forever trying to gain control over one another. Important parts of this setup were the samurai and shoguns; which have been traced to exist from a period as early as Asuka and Nara. Samurais were a warring tribe extremely deft in their art of war, disciplined by their faith in Zen and Confucism. Samurai followed a strict code of conduct and were highly respected in the Japanese society even to the extent that their influence made them rise to the status of rulers in the late Heian period. This intense influence of the Samurai heritage on Japanese ideology is still significant in the present day; especially when the modern Japanese businessmen are easily able to trace their roots to a certain Samurai clan. It will not be mere guessing if we state that cultural mores such as honesty, integrity, obedience, punctuality, orderliness and precision are the gifts of a rich Samurai heritage, which once existed in a turmoil ridden Japan. (1. http://www.japan-guide.com/e/e2127.html)     (2. The Rise of Buddhism in Politics and War By Justin Rowan)

Another cultural more, which can be a probable explanation to the Japanese etiquette and style of work, is the Japanese obsession with shoes and cleanliness. Japanese have a strict code of conduct when it comes to shoes. There is separate footwear to wear outdoors, inside home, to the toilet and to the ‘tatami’ area; and Japanese take the task of following this code very seriously. The origins of this habit can be traced back to the Heian period. Due to the Japanese culture of sleeping on floor and the very heavy rains during this period, it must have been a necessity to change shoes when coming from outdoors in order to avoid accumulation of dirt and wet mud, stuck to the footwear. Even to the present day this norm is strictly followed wherein Japanese will place the outdoor shoes on a rack in the ‘genkan’ (entrance) area and use separate footwear to access areas such as tatami, toilet and other living areas. This tradition is also of significance to Japanese in the sense that it separates the work time from the time to relax. Thus putting off shoes while entering homes and using slippers around the house is an act of relaxing for the average Japanese; with the change in footwear marking the actual time of relaxing. Thus a tradition as routine as changing of footwear, bears a deep significance in establishing a relation between the Japanese characteristic behaviour of orderliness and timeliness with a traditional act. (http://www.tjf.or.jp/eng/content/japaneseculture/02kutsu.htm)
 Of importance is also to observe and derive from the Japanese culture of eating. Japanese are one brand of people that enjoy eating and take delight in the activity. A typical Japanese meal is a great demonstration of a set of important Japanese values, and the significance of order in each act executed. Thus even the most ordinary of a dining act can require up to, the use of around seventeen separate utensils (this does not includes glasses) by an individual - each utensil having a separate purpose. Also to be followed during the meal is a special code of conduct; for example, it is customary to raise your glass a little when a drink is being poured in it; to lift your bowl and eat; utilising an instrument like a chopstick in a special manner to serve, eat or break food into smaller pieces; and putting back everything on the table in its original place, when the meal is over. Japanese are very particular that the tradition laid down for eating is followed each day for every single meal. Thus by ensuring a procedure they lay particular stress on structure, organisation, harmony, cleanliness and on finding out the best possible way to do the simplest of acts. (http://www.japan-guide.com/e/e2005.html)
One must also pay attention to the ceremony of tea drinking in the Japanese culture. The origins of this ceremony can be traced back to as early as the ninth century, when it was observed by the Buddhist Monk Eichu, after his return from China. The ceremony involves the use of as many as 5 different utensils to drink a tea and a single session can last until four hours. The tea drinking ceremony signifies the attention paid to detail in the Japanese way of life, and how they designate ‘a time for everything’; even for an activity as simple as drinking tea. (http://en.wikipedia.org/wiki/Japanese_tea_ceremony)
Lastly in this section we discuss the Japanese art of flower arrangement or, Ikebana. Ikebana as an art has been tracked to evolve in the 15th century (from the act of offering flowers at the altar while worshipping). Japanese as order conscious people have sought to harmonise even with the nature through such an art as Ikebana. The art focuses on developing arrangement faculties in an Ikebana artist, to bring out the beauty and harmony in the most complex of nature’s elements as a living plant. Thus it can be boldly stated that a trait as difficult to master as harmony, has been practised by the Japanese since time unknown; this has not only given them an edge in the modern business context but, has also fetched a distinct positive reputation in the international community. (http://en.wikipedia.org/wiki/Ikebana)
Cultural influences in developing traits such as harmony, structured approach and orderliness have been well established by the arguments presented until now. However, the existence of traits such as punctuality still remain a mystery to the reader; therefore, another realm of Japanese behavioural evolution is discussed in the remaining part of the essay to bring out clearly all the factors contributing to a typical Japanese character.
Often argued by a large part of academic researchers and historians is the possibility of Japan acquiring and building its ethics and code of conduct in wake of the need for rapid industrialisation. Most researchers cite that Japan had been just another laid back society until recently. This has been evidenced by the account of various foreigners who spent time in japan in a past as recent as the late 19th century (or the end of the Edo period in Japan).
The account of Dutch man Willem van Kattendyke who spent two years in Nagasaki, teaching Western navigation and scientific technology, mentions various accounts as proof to the general laid back attitude of the Japanese people. In this account he mentions about an incident where certain supplies were delivered late and how, a stable man went around wishing New Year’s greetings for two days. The reasons for such behaviour can be related to the lack of accurate time measuring devices and units in Japan. For a long period of time Japan followed the seasonal clock; which divided the night and day into six rough sections – which were too broad for accurate time keeping. Even after the introduction of the mechanical clock in Japan, in the late sixteenth century, the Japanese did not adapt to the western principles of time keeping. Rather they utilised the mechanical clocks to adapt to the seasonal clock. It was not until three centuries later that the Japanese actually started to follow the more precise western clock system; giving them an actual sense of timeliness and punctuality. Thus only after the adoption of western clocks as a mass public habit, could Japan develop its ethic for punctuality; so essentially this happened just before the start of industrialisation. Hence, punctuality as a newly developed Japanese trait contributed to the nation’s industrial development.  (Reprint of “Japanese Clocks and the History of Punctuality in Modern Japan,” East Asian Science, Technology, and Society: An International Journal, 2 (2008): 123–133.)
The change from seasonal clock to western clock system in the 19th Century had its influence on almost all major institutions of the nation; of significance, the primary school. A letter dating back to the Meiji period (1873 exactly), issued by the Ministry of education as a direction to the students of primary school, clearly states:
“Make sure that you are at school ten minutes before the start of class every day.
If you are late for school, do not enter the classroom without permission; explain the reason for your tardiness and wait for your teacher’s instructions.” 
The letter, which may not have been followed strictly at the time, at least laid the foundation for communicating the importance of time, to a Japan struggling to gain economic independence and relevance.
By issuing such a strict circular to children of tender age, the authorities at least ingrained in the upcoming generation, the value of time. Thus the youth (which would contribute as the driver of country’s development programmes) learnt that ‘time’ was important if order and progress was to be restored in a chaotic and war torn society as Japan’s. (Japan Review, 2002, 14:121-133 121 Teaching Punctuality: Inside and Outside the Primary School NISHIMOTO Ikuko)
Even in the factories and other workplaces, punctuality started being stressed upon. It was not unusual for the upcoming factories of the time, to have a clock tower nearby. Workers were often expected to report for work, a little early than the start time and leave a little after the usual end time. Adherence to the clock became common for the workers in such institutions; the employers even tried to exploit such behaviour of the workers by purposely delaying the clocks, in order to make the workers work more. (Reprint of “Japanese Clocks and the History of Punctuality in Modern Japan,” East Asian Science, Technology, and Society: An International Journal, 2 (2008): 123–133.)
It was being understood in Japan then, that modernisation relied on timeliness to a great extent. This belief was incorporated In the Japanese way of work, to the proportions of an obsession. Results of this obsession can be seen in the development of work schemes such as Just-In-Time which was developed in a Japanese corporation Toyota. The approach closely follows a time pattern to effectively manage production, inventory and delivery to the customer, minimising losses and keeping cash liquid. Such approaches have been so successful in context of modern organisations that they have been adopted world over by any progressive endeavour.
The Japanese railway system which is a symbol of such strict punctuality that it is considered impossible to be achieved by a human; had not been the same always. Around the time when the western clock system was adopted, rail road lines were being laid. With the increasing network of rail road lines and the ever increasing speed of trains, complexities started to emerge in the system. At a point in time, the average delay in a train service could be an hour or two. There was an urgent need to sort out this problem, if a good transport and communication network were to be created, in order to facilitate the progress of industries. Under such circumstances, Japan was one of the first to lay down double track lines, study time and motion and adapt to automatic coupling system to address the need of being on time. Even an effective monitoring, repairing and service system was put in place to ensure timeliness. The result of such an approach is evident until now, where trains running at speeds up to 300 km/hr are subject to faults only once in a million runs; Giving Japanese trains the reputation of being inhumanly punctual always. (INTERNATIONAL JOURNAL OF    ECONOMICS AND FINANCE STUDIES Vol 4, No  2, 2012   ISSN: 1309-8055 (Online) 277 PUNCTUALITY: JAPANESE BUSINESS CULTURE, RAILWAY SERVICE AND COORDINATION PROBLEM Tetsuro OKAZAKI)
During the late 19th century and early 20th century Japan, emphasis was also being paid to introduce the value of precision and punctuality in the social and household context. Exhibitions were being put up to detail on scientific technologies, scientific approaches and the importance of time. Also simultaneously the metric system was being promoted in Japan. Thus, a special focus was being made to make the masses understand the value of precision and time in order to earn more and have a better lifestyle. For example, a poster ad of the era elucidates upon the time being taken by ladies to dress their hair. Such time taken could be anywhere between five to fifty five minutes depending upon the kind of hairdo. A simple single plait would obviously take lesser time compared to a tedious traditional shimada style of hair dressing. Thus importance was being laid upon how the public could make an efficient use of time, to use the spare time thus gained, in various economic activities to increase their income and standard of living. ((Reprint of “Japanese Clocks and the History of Punctuality in Modern Japan,” East Asian Science, Technology, and Society: An International Journal, 2 (2008): 123–133.)
A popular comic strip ‘sazae san’ which was published from 1949 to 1974, captured the sentiment of the Japanese behavioural evolution marvellously by means of a comic. In various episodes of the strip, it has been reflected upon, how the use of appliances and modern technology by the Japanese has lead to accumulation of more spare time by an individual; which the individual is free to employ to increase his/her income or living standard. Thus the concept of ‘time is money’ seems to be only recently established in the Japanese society. (Reprint of “Japanese Clocks and the History of Punctuality in Modern Japan,” East Asian Science, Technology, and Society: An International Journal, 2 (2008): 123–133.)
Concluding from the arguments presented in this essay, it can be rightly said in the case of Japan that:
‘A country where there are impeccably clean streets, one can easily find a recyclable trash receptacle and has difficulty finding a  garbage bin; leaves one wondering at the conflict between orderliness and the lack of attention to detail. A country where the culture is to worship ones forefathers also, exhibits the indifference of youth towards elders in day to day life - in even the simplest of activities as offering a seat on the bus, to the elderly.’ ("A Glimpse of a Heritage through a Bamboo Curtain by a Common-Tao" Miguel N. Lopez)
It is difficult to trace the origins of its behavioural typesets to a certain era. In a nation so full with ambiguity and conflicting attitudes there is no clear line of demarcation between the old and the new.
While we have observed that certain behavioural aspects stemmed from deep rooted cultural and traditional mores such as love for harmony, discipline and cleanliness; others such as precision and punctuality seem to have been inculcated in a Japan on the brink of an industrial revolution. Such a change in behavioural approaches has been more or less the need of the hour in order to contribute to the growth of the nation.

To sum up, it can be safely stated that while Japan has owed certain characteristic behaviour to the need of industrialisation; it has only been able to do so, due to the widespread following of certain old traditions and philosophies such as Kaizen which enables to embrace a positive change and connote continuous improvement. Thus even the modern behavioural trends can be related to have sprung from traditional attitudes.