Introduction
The researcher by the way of this essay
uses the example of “Turbo Exhausts” (A company specialising in custom high
performance exhausts) to highlight the importance of production and operations
management in the smooth functioning of an organisation especially a
manufacturing one.
The study of production and operations
management concerns itself with observing and designing methods that utilise
the resources available to add value to them and transform them into a good or
service that becomes the final offering of the organisation. This process of
production and operations management helps produce goods which are centred on
consumer preferences and attempts to deliver them in time and at the right
place.
This essay will attempt a technical
analysis (rather than providing the solution) of the case presented. The
researcher will observe the production and operation processes of the
organisation, Turbo Exhausts in context of its recent partnership with “The
Performance Shop”, its day to day operational issues and the broader
operational problems of this growing firm.
Manufacturing Process at Turbo Exhausts
The manufacturing process at Turbo exhausts
is primarily concerned with processing the resources available in to goods that
fit the demands of the target market. Turbo Exhausts deals in producing custom
automotive extractors and exhausts which are chiefly consumed by the Australian
auto racing sector and the automotive aftermarket; therefore, the
organisation’s processes are made to suit the requirements of producing the
specialised products.
Turbo Exhausts maintains a singular
production facility at Black Town which is utilised to manufacture both customs
as well as off the shelf products. The facility employs high tech engineering
equipment which is general purpose in nature; this provides the flexibility to
produce the custom equipment. Also, the factory has a layout divided into four
sections. The first section employs tube cutters, the second one employs tube
benders, the third one employs welders and the last one has dynamo fitted bays
to test and fit the custom equipments. The work is this facility is executed by
high trained and skilled technicians who work on both custom and off the shelf
products (both of which are produced at the same facility).
Since both the production lines are
produced at the same facility it often happens that both of them compete for
processing time. Often custom equipment is given preference over off the shelf
products since the former yields higher profit margins; this results in the off
the shelf equipment being left unprocessed on the factory floor. The company
has also hired an expensive warehousing facility nearby which is falling short
of fulfilling the increased requirements of the business and the current
factory floor cannot be further expanded. It can be best summed up that the
production processes of the firm are equipped to serve the old requirements of
the firm; that is, they can serve the custom production line better than off
the shelf product line. Hence, the processes need an updation to the new
requirements of the business. Since, it is established that production and
operation process management deal with the conversion of resources into output
which caters to the market of an organisation, it is critical for turbo
exhausts to remodel its current processes to the new market it has expanded
into.
Contract with the Performance Shop
As mentioned in the case Turbo Exhausts is
a company that specialised in the production of custom extractor and exhausts.
Once it entered into a contract with The Performance Shop the requirements of
managing the supply chain changed drastically. Before the contract the firm’s
processes were singularly concerned with producing equipment tailor made to the
requirements of a specific engine or car make. However, post signing the
contract the firm felt the need for a process to cater to the production of a
more standardised equipment. The original processes were relatively simple.
Especially processes like inventory management, procurement and production did
not require a lot of planning or forecasting. However, once the firm entered
into a contract with the Performance Shop, a need was felt to change and adapt
the processes to the new requirements; for instance once the flow of goods to
the new outlet began a need was felt to stock up as against the earlier rule of
producing according to order. Definitely the supply chain management also
needed to accommodate a standardised structure to produce off the shelf
products.
The contract with the performance shop has
opened up a new market segment for Turbo exhausts. Accordingly the firm started
requiring a process that could keep pace with the steady demand flow brought in
by the new tie up. Since the old processes of the firm did not require any
forecasting or inventory management as production was more or less immediate
need based the new product line required a drastic change. An increased focus
on elements like inventory management, forecasting demand and planning
procedures and stocking was needed. The lack of this planning culture was the
primary reason behind the issues faced by Turbo Exhausts – especially that of
work in progress lying idle on the factory floor for prolonged periods of time.
Since the plant capacities and procedures were suited to only one production
line that is custom equipment, the introduction of the new product line
burdened the processing system and there started a competition between the
custom and off the shelf goods. It was quite obvious that custom products were given
preference since they yielded high margins however the supply to The
Performance Shop suffered (that is these products were kept as work in progress
on the factory floor for long periods, ignoring the volumes this product line
could generate)
A general observation indicates that the
symptoms to the problems currently faced by Turbo Exhausts emerged when the
demand from The Performance Shop increased; this resulted in an irregular
supply by Turbo Exhausts. A careful analysis of this symptom lead to certain
broad definition of the various problematic issues faced by the organisation.
These issues are, less space on the factory floor, capital locked in inventory,
need for warehousing, irregular production schedules, increased lead time and
late deliveries. All these problems indicate that Turbo Exhausts has failed to
align its supply chain and production processes to its changed needs. To
maintain the efficiencies and economies the managers at Turbo Exhausts need to
pay an immediate attention to the issues surfacing and align its processes to
fit in seamlessly into the processes of a larger supply chain system.
The irregular production schedules,
increased lead times and lead deliveries, all point in the same direction; the
firm is lacking in planning and managing its demand, inventory and scheduling
procedures. The lack of space on the factory floor and the exhaustion of
warehousing facilities indicate that the current layouts and facilities are
being overburdened by the growing demand and production lines. An immediate
redressal of these broad issues is needed to function smoothly and profitably.
Operational Decisions at Turbo Exhausts
A study of the issues faced by Turbo
Exhausts it can be said that there are certain operational elements that the
firm needs to address and adapt immediately. A modified perspective in viewing
daily operational decisions can do the trick for Turbo Exhausts. Since the
contract with The Performance Shop necessitates the establishment of a
standardised procedures it is essential to view the two production lines as
separate entities and take operational decision for both of them separately
(and commonly in some areas). Unlike the custom manufacturing procedures
earlier followed the firm will now require a strong system of inventory management
and especially that of forecasting wherein, one can estimate the future demand
and the raw material needed to meet that demand. This will help in scheduling
processes in a manner so as not to conflict with another production line and
freeing up capital tied in inventory.
One of the core elements of any production
process are daily operational decisions. These are the decisions which shape up
the success or failure of the organisation. Therefore it is of key importance
that these decisions are aligned with the overall strategy of the business.
This will help the managers to steer the organisation in an intended direction
on a daily basis; and will also keep progress measurable and deviations
correctable due to the presence of established measurable goals.
Since the intentions of managers at Turbo
Exhausts is to maintain the two business lines it is important to take daily
operational decisions in such a manner so as to minimise conflict between the
two production lines and to strike a balance between the processes of the two.
This is a difficult to achieve objective; however, the managers at Turbo
Exhausts can achieve the target by establishing a transparent information
system. A culture where there is free flow of information, will promote sharing
of information helping support informed decision making – procurement and
scheduling. This will enable maintaining optimal inventory and reducing lead
times to cater to the client.
The production issues faced by Turbo
Exhausts are related to inventory management; which are leading to overstocking
or shortages at times. The supply too, is turning out to be irregular
therefore, it is critical to address the operational/production problems on a
priority. This can be achieved by daily forecasting of procurement and
processing based on past figures and future expectations. Also the scheduling
need to be done with careful planning and foresight in order to reduce the work
in progress lying idle (and promoting faster investment turnover). A working
balance need to be reached between the production functions of custom
equipments and The Performance Shop produce in order to promote the growth of
both the business lines.
Financial effects of the Off the shelf products
It has been clearly stated that the off the
shelf products did not result in a financial gain as was expected out of them.
The standardised equipment has not resulted in profits comparable to that made
by the custom products. However, the management also cannot deny the importance
of the off the shelf equipment in future expansion. Therefore the processes
have been forced to take the increased burden of the new production line
although it does not generate much of an income. One critical issue that has
surfaced due to the accommodation of the new product line, is that of
maintaining inventories. Since inventories have to be maintained in
anticipation of demand, it leads to a lot of capital being locked up in stock
reducing the profitability or profit potency of the business (since such
capital could have been used otherwise in a more profitable venture). Planning
procurement and process scheduling with dexterity will lead in faster capital
turnover hence increasing the profits.
Another financial burden that has cropped
up due to the new production line is that of work in progress. As already
stated in the case, a lot of unfinished work in progress is lying idle on the
factory floor. This means a lot of investment is being tied up in this
unfinished lot which is worth almost nothing – this implies an increased need
for funds to finance other functions of the business. One way the financial
structure of the company can be freed up is by means of reducing the
bottlenecks in the production process; that is giving the production of off the
shelf products equal importance as that to custom products (by trusting in the
future viability of the standardised lot).
It is quite obvious that the new production
line has resulted in a sudden drop in profitability. The firm has been slow in
adapting to the new requirements hence, the new production line has only
burdened the existing capacities of the production facility. Although the
profit margins are low in the standardised equipment there is great scope for
expansion and increased volumes in the future; therefore, Turbo Exhausts should
invest in inventory management and establishing information systems in order to
enable informed and planned decision making and implementation in the
organisation. The financial health of the company is currently negatively
affected and it may continue to be the same for a while; however, efforts in
bettering inventory and supply chain management may help Turbo Exhausts to
improve its long term financial health.
Conclusion
The essay has helped in developing an
informed perspective about the organisation in question. Also it has been
material in helping to analyse in detail the problems affecting the
organisation.
Turbo Exhausts, originally a custom
manufacturer of exhaust and extractor systems (chiefly used in auto racing),
diversifies into a new production line. However, the growing firm is slow in
adapting to the requirements of the new business. This results in several
problems like, overburdened production capacities, long lead times and delayed
deliveries. The researcher by the way of this essay has been able to unearth
the financial implications of such issues. Also pointing in the direction of
what is lagging in the current system and what can be improved to smooth the
operational systems of Turbo Exhausts.
The essay has also been material
establishing the importance of organisational goals and the need to align day
to day decision making with such goals; so as to establish a step by step
process to achieve such strategic objective.
Summing up, the essay has provided
perspective, detail and understanding about the importance of production and
operations management by studying it in context of a real world organisational
problem.
No comments:
Post a Comment